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Advertising injury coverage applies only if the offense arises from what type of infringement?

  1. Trademark infringement

  2. Misappropriation of Ideas or Copyright Infringement

  3. Trade Secret violation

  4. Defamation of character

The correct answer is: Misappropriation of Ideas or Copyright Infringement

Advertising injury coverage in insurance policies typically includes protection against specific offenses that can occur during the course of promoting a business. When considering the scope of what constitutes an advertising injury, misappropriation of ideas or copyright infringement is particularly relevant. This is because advertising injury coverage is designed to protect businesses from claims arising out of their advertising practices that may unlawfully utilize the intellectual property of others. Misappropriation of ideas can include various forms of infringement where one party unlawfully uses another's creative concepts or copyrighted material within their advertisements. This is crucial for businesses that rely on creative works to promote their products or services, as failing to respect those rights can lead to substantial legal consequences. Furthermore, copyright infringement involves unauthorized use of a work protected by copyright law, which can also lead to significant legal claims against the advertiser. Therefore, coverage for misappropriation of ideas or copyright infringement directly relates to potential liabilities that arise from the use of protected intellectual property in advertising, making it a fundamental aspect of advertising injury coverage.